Roast Magazine is a high quality coffee industry magazine for coffee pros. Its high grade information stated clearly and in depth for when information really matters. It's written for the pros but we guarantee it to impact your daily cup as well as your world view. Awesome editorial design, images, and clear writing. One issue free per order, just drop it in your cart.

JULY | AUGUST 2010

Features

The Points Principle
Two perspectives on how we evaluate coffee

There is a problem with how the specialty coffee industry evaluates and rates coffees. Instead of simply describing a coffee, these numbers-based systems call upon the personal preference of the evaluator to assess the coffee. Consequently, a great deal of clarity is lost when communicating about a given coffee; it is very difficult to convey the underlying meaning and structure of “I like this.” These systems of evaluation are filled with subjectivity, and the subjectivity diminishes their usefulness. This article discusses this problem.

Shepherding the Green
How importers work, and why roasters need them

Spirit of Invention
The many crafts of roasters

No matter what challenges roasters may face, it’s guaranteed that the solutions will be as unique and creative as the inventors themselves. After all, as Albert Einstein once said, “If at first the idea is not absurd, then there is no hope for it.”

Columns

Q & A Roasting experts answer your burning questions

The Firestarters Georgio Testani of Georgio's Coffee Roasters

Coffee Review Mysterious No More: Sumatra Coffees 2010

The Flamekeeper Roasters Guild Retreat Preview

First Crack Hot Products & Fresh Press

Trade Show Calendar

Classifieds

Navigating Origins Viet Nam

Parting Shot

Get a FREE issue of Roast Magazine today with any order including beans or
equipment. One magazine per order, while supplies last. Don't forget to add it to your cart!

  One magazine FREE per order